Category Marketing

How to calculate the effectiveness of promoting a transport company (CDL / no CDL) without CRM

Collecting all the necessary data for performance analysis is not a problem when you have a properly configured CRM. However, during the 3.5 years of working with the promotion of the driver hiring niche, we have not had a single client company that had a CRM. Therefore, I will tell you how our agency solves the problem of evaluating the effectiveness of projects in such conditions.

About warming up a audience

Almost everyone has heard of it, but few have seen what does it mean. Talking about it is already becoming a trend, but even those close to the topic do not understand why it is needed.