Category Marketing

Collecting all the necessary data for performance analysis is not a problem when you have a properly configured CRM. However, during the 3.5 years of working with the promotion of the driver hiring niche, we have not had a single client company that had a CRM. Therefore, I will tell you how our agency solves the problem of evaluating the effectiveness of projects in such conditions.

Segmentation is the division of the audience of your product according to certain characteristics. As a rule, there are four indicators of such fragmentation: demographic, psychographic, geographic and behavioral. Segmentation is necessary for your marketing to be more effective. Simply…