Case description

Case description

What to do when promotion on direct interests and behavior doesn’t work?

How and why to create audience segments when "normal" advertising settings don't work.

Aleks Lysenko
16.03.2025

Case description

Reducing the cost of sales by 5 times with the help of segmentation

Testing cold audience segments in the promotion of an online cosmetics store

Aleks Lysenko
21.03.2024

Case description, Marketing

How to calculate the effectiveness of promoting a transport company (CDL / no CDL) without CRM

Example of a calculation methodology developed by our agency for customers without CRM

Aleks Lysenko
13.03.2024

Case description, Marketing

About audience segmentation on the example of fitness center promotion

Segmentation is the division of the audience of your product according to certain characteristics. As a rule, there are four indicators of such fragmentation: demographic, psychographic, geographic and behavioral. Segmentation is necessary for your marketing to be more effective. Simply…

Aleks Lysenko
13.02.2024