Search for drivers for a car transport company (enclosed trailers)

Product of promotion:
Car hauling company enclosed trailers (USA)

Project features:
The main difficulties in the project were related to the rules of advertising vacancies on Facebook in the United States: such advertising has very limited opportunities to customize audiences.
In order to be able to use all the tools of the audience, it was necessary to select such wording of the texts of advertisements and banner inscriptions, so that there was no explicit invitation to work.
As a result, approximately every second campaign required additional (manual) moderation, which increased the time to run campaigns.

Project results:
About 67% of leads are qualified by the client as relevant.
The average CPL (for relevant) was around $45.