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Alex Lysenko
Reducing the cost of sales by 5 times with the help of segmentation
Testing cold audience segments in the promotion of an online cosmetics store
How to calculate the effectiveness of promoting a transport company (CDL / no CDL) without CRM
Collecting all the necessary data for performance analysis is not a problem when you have a properly configured CRM.
However, during the 3.5 years of working with the promotion of the driver hiring niche, we have not had a single client company that had a CRM.
Therefore, I will tell you how our agency solves the problem of evaluating the effectiveness of projects in such conditions.
About audience segmentation on the example of fitness center promotion
Segmentation is the division of the audience of your product according to certain characteristics. As a rule, there are four indicators of such fragmentation: demographic, psychographic, geographic and behavioral. Segmentation is necessary for your marketing to be more effective. Simply…
The importance of double-sided reporting between the client and the contractor
Reporting by the contractor (agency or freelancer) is commonplace and integral to any project.
The "interesting" part often begins when it is not the contractor who has to report to the client, but vice versa.
About warming up a audience
Almost everyone has heard of it, but few have seen what does it mean.
Talking about it is already becoming a trend, but even those close to the topic do not understand why it is needed.