Aleks Lysenko

Joined: 17.11.2023
Articles: 32

Case description

What to do when promotion on direct interests and behavior doesn’t work?

How and why to create audience segments when "normal" advertising settings don't work.

Aleks Lysenko
16.03.2025

Marketing

What advertising works best?

To put it very briefly, advertising works best when we can set its goal as precisely as possible.

Aleks Lysenko
14.02.2025

Marketing

Have you all the accesses available?

We are talking about accesses to all kinds of accounts and profiles.

Aleks Lysenko
23.11.2024

Case description

Reducing the cost of sales by 5 times with the help of segmentation

Testing cold audience segments in the promotion of an online cosmetics store

Aleks Lysenko
21.03.2024

Case description, Marketing

How to calculate the effectiveness of promoting a transport company (CDL / no CDL) without CRM

Example of a calculation methodology developed by our agency for customers without CRM

Aleks Lysenko
13.03.2024

Case description, Marketing

About audience segmentation on the example of fitness center promotion

Segmentation is the division of the audience of your product according to certain characteristics. As a rule, there are four indicators of such fragmentation: demographic, psychographic, geographic and behavioral. Segmentation is necessary for your marketing to be more effective. Simply…

Aleks Lysenko
13.02.2024

Agency

The importance of double-sided reporting between the client and the contractor

Reporting by the contractor (agency or freelancer) is commonplace and integral to any project. The "interesting" part often begins when it is not the contractor who has to report to the client, but vice versa.

Marketing

About warming up a audience

Almost everyone has heard of it, but few have seen what does it mean. Talking about it is already becoming a trend, but even those close to the topic do not understand why it is needed.

Aleks Lysenko
29.11.2022