Attracting an Audience for the Business Accelerator
Product of promotion:
Foundation for the Development of Internet Initiatives.
Project features:
The Foundation’s projects have a different focus, so for each one it was necessary to select their own hypotheses and settings for targeted campaigns. Among the projects were:
– attracting startupers (having a product of different levels of development)
– attracting specialists to work in startup teams (programmers, web developers, marketers, etc.)
– attracting students interested in startups
– teachers of regional secondary schools
– audiences for niche educational events.
Project results:
The average length of each campaign for a project is 2-4 weeks.
Depending on the project, either leads were attracted to Facebook or traffic to the site with its further conversion into applications.