Search for clients and staff for the semitrucks workshop

Client

Repair and maintenance of trucks and trailers in Chicago (USA).
The business is part of a corporation of companies in the trucking industry.

Project objective

Expansion of the business of our current client – the opening of a truck&trailer service.

Activities (content, communication and advertising) are aimed at attracting employees and customers for the service.

We have done:
– the basic identity of the company (colors, fonts, logo) was prepared
– corporate website
– Instagram profile and Facebook business-page were created and filled with content
– photo and video shooting for the preparation of original content

Solution

The most effective option for a start is to create a company website, social networks and launch advertising.
Unlike posting on bulletin boards and marketplaces, this approach allows for much better control over promotion and influence on its results.

The main difficulty is the lack of content

As it often happens, it was the regular receipt of photo and video content that became one of the main difficulties of the project.
The client did not have a photographer on staff, nor did they have the budget for at least 4-5 shoots per month.
Therefore, they practiced 1-2 shoots per month, but planned them as carefully as possible.
So that there would be enough content for regular posting according to plan.

Results

We recruited 70% of the required staff by the time the service was opened.
The first month of the service was with 80% load.

Further activities

The company constantly introduces promotional offers for its services and they subsequently became the basis for promotion.
We also promote service vacancies by advertising at the client’s request.