Attracting an Audience for the Business Accelerator

Attracting traffic and leads from Facebook and VK for various projects of the Foundation.

    • Lead generation, PPC
    • Facebook Ads, VK Ads, Google Analytics, Google Tag Manager, Wordpress
    • IIDF (RU)
    • 31-12-2017
    • Education

Product of promotion:
Foundation for the Development of Internet Initiatives.

Project features:
The Foundation’s projects have a different focus, so for each one it was necessary to select their own hypotheses and settings for targeted campaigns. Among the projects were:
– attracting startupers (having a product of different levels of development)
– attracting specialists to work in startup teams (programmers, web developers, marketers, etc.)
– attracting students interested in startups
– teachers of regional secondary schools
– audiences for niche educational events.

Project results:
The average length of each campaign for a project is 2-4 weeks.
Depending on the project, either leads were attracted to Facebook or traffic to the site with its further conversion into applications.