{"id":2367,"date":"2025-03-16T20:34:33","date_gmt":"2025-03-16T18:34:33","guid":{"rendered":"https:\/\/all4u.agency\/?p=2367"},"modified":"2025-03-24T15:59:42","modified_gmt":"2025-03-24T13:59:42","slug":"what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work","status":"publish","type":"post","link":"https:\/\/all4u.agency\/ua\/blog\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work\/","title":{"rendered":"What to do when promotion on direct interests and behavior doesn&#8217;t work?"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Our agency helped start promotion for a metropolitan sports club located in the center. The check is &#8220;Average +&#8221;, designed for a wealthy audience.<br>&#8220;Normal&#8221; settings for advertising about sports and fitness almost did not work. The club&#8217;s booking was very weak.<br>Therefore, we began to form segments of audiences who might be interested in this sports club, but without an emphasis on sports in their behavior.<\/p>\n\n\n\n<p>Promotion on obvious &#8220;direct&#8221; settings of interests and behavior of audiences can periodically show a decrease in efficiency.<br>Up to almost zero sales.<\/p>\n\n\n\n<p>For example, this happens with highly competitive Products (goods and services), when there are too many offers around the topic.<br>And users simply stop responding to offers.<\/p>\n\n\n\n<p><strong>Here is an example.<\/strong><br>Our agency helped start promotion for a metropolitan sports club located in the center. The check is &#8220;Average +&#8221;, designed for a wealthy audience.<\/p>\n\n\n\n<p>&#8220;Normal&#8221; settings for advertising about sports and fitness almost did not work. The club&#8217;s booking was very weak.<br>Therefore, we began to form segments of audiences who might be interested in this sports club, but without an emphasis on sports in their behavior.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>users of expensive cosmetic brands, SPA procedures, massage;<br><\/li>\n\n\n\n<li>users interested in fashion and style, trendy collections;<br><\/li>\n\n\n\n<li>entrepreneurs, businessmen.<\/li>\n<\/ul>\n\n\n\n<p>Each of these segments was carefully detailed to have as many features as possible of the audience we needed.<br>Because, as you might guess, simply taking the interests of &#8220;SPA, cosmetics&#8221; or &#8220;entrepreneurs, businessmen&#8221; is unlikely to give a good result.<br>In addition, there was a business localization factor. The maximum coverage radius was 10 kilometers.<\/p>\n\n\n\n<p>Photographers, models, and bloggers were proposed as a separate audience for the tests.<br>This sports club had several very cool locations for filming.<br>They offered them for rent. And sometimes for free in barter.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"410\" height=\"350\" src=\"https:\/\/all4u.agency\/wp-content\/uploads\/2025\/03\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work-1.jpg\" alt=\"\" class=\"wp-image-2370\" srcset=\"https:\/\/all4u.agency\/wp-content\/uploads\/2025\/03\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work-1.jpg 410w, https:\/\/all4u.agency\/wp-content\/uploads\/2025\/03\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work-1-300x256.jpg 300w, https:\/\/all4u.agency\/wp-content\/uploads\/2025\/03\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work-1-14x12.jpg 14w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure>\n\n\n\n<p>Of course, the profit from such a rental was not significant, but it gave something more important than direct money.<br>The same bloggers and models posted content, and many people further asked about this location.<br>And not only in the context of &#8220;I also want a photo shoot here,&#8221; but many clients came from such a channel specifically for subscription classes.<\/p>\n\n\n\n<p><strong>SUMMARY.<\/strong><br>This case once again proved the effectiveness of audience segmentation in promotion.<br>By moving away from the direct interests of the audience (in this example it was &#8220;Sports, fitness, healthy lifestyle&#8221;), we get at least two advantages:<br>the opportunity to stand out with a non-trivial, but at the same time personalized offer;<br>expand the areas of attracting the target audience (both for advertising and content marketing).<\/p>","protected":false},"excerpt":{"rendered":"<p>How and why to create audience segments when &#8220;normal&#8221; advertising settings don&#8217;t work.<\/p>","protected":false},"author":1,"featured_media":2369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-description"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to do when promotion on direct interests and behavior doesn&#039;t work? - Internet marketing team for Your Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all4u.agency\/ua\/blog\/what-to-do-when-promotion-on-direct-interests-and-behavior-doesnt-work\/\" \/>\n<meta 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