{"id":2092,"date":"2024-03-21T12:10:18","date_gmt":"2024-03-21T10:10:18","guid":{"rendered":"https:\/\/all4u.agency\/?p=2092"},"modified":"2025-03-14T19:17:43","modified_gmt":"2025-03-14T17:17:43","slug":"reducing-the-cost-of-sales-by-5-times-with-the-help-of-segmentation","status":"publish","type":"post","link":"https:\/\/all4u.agency\/ru\/blog\/reducing-the-cost-of-sales-by-5-times-with-the-help-of-segmentation\/","title":{"rendered":"\u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 5 \u0440\u0430\u0437 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438"},"content":{"rendered":"

\u042d\u0442\u043e \u043f\u0440\u0438\u043c\u0435\u0440 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0442\u043e\u0440\u0433\u0443\u044e\u0449\u0435\u0433\u043e \u043b\u0435\u0447\u0435\u0431\u043d\u043e\u0439 \u0438 \u0434\u0435\u043a\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u043e\u0439.
\n\u041d\u043e \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0441\u0432\u043e\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u043d, \u0431\u0435\u0437\u0443\u0441\u043b\u043e\u0432\u043d\u043e, \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0432\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u043d\u0438\u0448\u0430\u0445.<\/p>\n

\u0418\u0442\u0430\u043a, \u043c\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438 \u0441 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u043c \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f, \u0432 \u043b\u0438\u043d\u0435\u0439\u043a\u0435 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043f\u043e \u0443\u0445\u043e\u0434\u0443 \u0437\u0430 \u0442\u0435\u043b\u043e\u043c \u0438 \u043b\u0438\u0446\u043e\u043c.
\n\u041f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0430\u044f, \u0447\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0434\u0430\u0436\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u043a\u043e\u043b\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0438\u044f\u043c\u0438 \u0441 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u043c\u0438 \u0441\u0435\u043b\u0435\u0431\u0440\u0438\u0442\u0438 \u0438 \u0431\u043b\u043e\u0433\u0435\u0440\u0430\u043c\u0438.<\/p>\n

\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0431\u044b\u043b\u0430 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 (CPS) \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u044b\u043b\u0430 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 50-60 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432, \u0447\u0442\u043e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0435\u0431\u044f \u043d\u0435 \u043e\u043f\u0440\u0430\u0432\u0434\u044b\u0432\u0430\u043b\u043e.
\n\u0414\u0430\u0436\u0435 \u043f\u0440\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445. \u0418 \u0442\u043e\u0433\u0434\u0430\u0448\u043d\u0438\u0439 \u043f\u043e\u0434\u0440\u044f\u0434\u0447\u0438\u043a \u043d\u0435 \u0441\u043c\u043e\u0433 \u044d\u0442\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u044c.<\/p>\n

\u041c\u044b \u043d\u0430\u0447\u0430\u043b\u0438, \u043a\u043e\u043d\u0435\u0447\u043d\u043e \u0436\u0435, \u0441 \u0430\u0443\u0434\u0438\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u0432\u043d\u0435\u0441\u043b\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439.
\n\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u044b\u043b\u0438 \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u043e\u0435\u043d\u044b.
\n\u041c\u044b \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u00ab\u0431\u0440\u043e\u0448\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u0440\u0437\u0438\u043d\u044b\u00bb \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0438 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0430\u0439\u0442\u0430, \u043d\u043e \u043d\u0435 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443.<\/p>\n

\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 (CPS) \u0441\u043d\u0438\u0437\u0438\u043b\u0430\u0441\u044c, \u043d\u043e \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043e\u0441\u0442\u0430\u043b\u0430\u0441\u044c \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n

\u0417\u0430\u0442\u0435\u043c \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.
\n\u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432 (\u043a\u043e\u0442\u043e\u0440\u044b\u0435, \u043a\u0441\u0442\u0430\u0442\u0438, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u043b\u0438 \u0441\u0430\u043c\u043e\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439), \u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044f \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0434\u043b\u044f \u043e\u0447\u0435\u043d\u044c \u0448\u0438\u0440\u043e\u043a\u043e\u0433\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u043e\u0433\u043e \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.
\n\u041e\u0442 18-\u043b\u0435\u0442\u043d\u0438\u0445 \u0434\u0435\u0432\u0443\u0448\u0435\u043a \u0434\u043e 60+ \u043b\u0435\u0442\u043d\u0438\u0445 \u0436\u0435\u043d\u0449\u0438\u043d. \u0414\u043b\u044f \u0432\u0441\u0435\u0445 \u0435\u0441\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b.<\/p>\n

\u041d\u043e \u043b\u043e\u0433\u0438\u0447\u043d\u043e, \u0447\u0442\u043e \u0436\u0435\u043d\u0449\u0438\u043d\u044b \u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0445 \u0433\u0440\u0443\u043f\u043f \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0442\u0441\u044f \u0440\u0430\u0437\u043d\u044b\u043c\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\u043c\u0438.
\n\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0431\u044b\u043b\u0430 \u0432\u044b\u0434\u0432\u0438\u043d\u0443\u0442\u0430 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0430, \u0447\u0442\u043e \u043c\u043e\u0442\u0438\u0432\u044b \u043f\u0435\u0440\u0432\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b.<\/p>\n

\u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0448\u0438\u0440\u043e\u043a\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439 \u00ab\u041618-60\u00bb \u043d\u0435 \u0434\u0430\u043b\u0430 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n

\u0422\u0430\u043a \u043a\u0430\u043a \u0432\u0441\u044f \u043b\u0438\u043d\u0435\u0439\u043a\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0446\u0435\u043d\u043e\u0432\u043e\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u00ab\u0441\u0440\u0435\u0434\u043d\u0438\u0439 +\u00bb, \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0435\u0435 \u043f\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443.
\n\u0411\u044b\u043b\u0438 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u044b 3 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430:<\/p>\n

    \n
  1. \u043c\u043e\u043b\u043e\u0434\u044b\u0435 18-24 \u043b\u0435\u0442<\/li>\n
  2. \u0441\u0440\u0435\u0434\u043d\u0438\u0435 25-45 \u043b\u0435\u0442<\/li>\n
  3. \u0441\u0442\u0430\u0440\u0448\u0438\u0435 46-60 \u043b\u0435\u0442<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    \u0414\u043b\u044f \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c (\u043e\u0444\u0444\u0435\u0440\u043e\u043c) \u0441\u0442\u0430\u043b\u0430 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0439 \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u0438 \u0441 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043e\u0441\u043c\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u043c \u0434\u043b\u044f \u043f\u043e\u0434\u0431\u043e\u0440\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438\u0437 \u043b\u0438\u043d\u0435\u0439\u043a\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430.<\/p>\n

    \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0432\u0442\u043e\u0440\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u0443\u0436\u0435 \u0437\u043d\u0430\u044e\u0442, \u043a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0438\u043c \u043d\u0443\u0436\u043d\u044b. \u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043b\u0441\u044f \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0430\u0441\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u0430\u0436\u0434\u0430\u044f \u0436\u0435\u043d\u0449\u0438\u043d\u0430 \u043d\u0430\u0439\u0434\u0435\u0442 \u0442\u043e, \u0447\u0442\u043e \u043f\u043e\u0434\u043e\u0439\u0434\u0435\u0442 \u0438\u043c\u0435\u043d\u043d\u043e \u0435\u0439.
    \n\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e \u0430\u043a\u0446\u0438\u044f\u043c \u0438 \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u043c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0430\u0440\u043e\u0447\u043d\u044b\u0435 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u044b.<\/p>\n

    \u0427\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0442\u0440\u0435\u0442\u0438\u0439 \u043f\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0443 \u0441\u0435\u0433\u043c\u0435\u043d\u0442, \u043c\u044b \u0432\u044b\u0431\u0440\u0430\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0449\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438.<\/p>\n

    \u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u0436\u0434\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u043b\u0441\u044f \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441\u043e \u0437\u043d\u0430\u043c\u0435\u043d\u0438\u0442\u043e\u0441\u0442\u044f\u043c\u0438 \u0438 \u043b\u0438\u0434\u0435\u0440\u0430\u043c\u0438 \u043c\u043d\u0435\u043d\u0438\u0439. \u041d\u043e \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \u043c\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u043b\u0438 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u043e\u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0439 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438.
    \n\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0431\u044b\u043b\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0432 \u043f\u044f\u0442\u0438 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u0433\u043e\u0440\u043e\u0434\u0430\u0445 \u0423\u043a\u0440\u0430\u0438\u043d\u044b.<\/p>\n

    \u0414\u0430\u043b\u0435\u0435 \u0431\u044b\u043b \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043f\u043b\u0430\u043d \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u0441\u0435\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u043d\u044b\u0439 \u043c\u0435\u0441\u044f\u0446.<\/p>\n

    \"\"<\/a><\/p>\n

    \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u043b \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0443 \u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u043e\u0440\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432.
    \n\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 11,73 \u0434\u043e\u043b\u043b\u0430\u0440\u0430 \u0421\u0428\u0410, \u0431\u0435\u0437 \u0443\u0447\u0435\u0442\u0430 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n

    \u0422\u0430\u043a\u0442\u0438\u043a\u0430 \u0431\u044b\u043b\u0430 \u043f\u0440\u0438\u043d\u044f\u0442\u0430 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>","protected":false},"excerpt":{"rendered":"

    \u0422\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0445\u043e\u043b\u043e\u0434\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u0440\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u043a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0438<\/p>","protected":false},"author":1,"featured_media":2093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-description"],"blocksy_meta":[],"yoast_head":"\nReducing the cost of sales by 5 times with the 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