Website creation and lead generation for a car rental company (Spain)

This project was implemented as part of the package “Creation of a website and launch of advertising for €500”.

Project product:
Car rental services (Spain).

Features of the project:
At the time of application, the client already has a corporate website, but it is quite outdated in terms of design and content.
In addition, access to administration was lost. Just like before domain management.

Of course, the only solution was to create a new site with a new domain.

The basis of the site was a selected template created specifically for rental services.
The new domain name reflects the name of the company and the specifics of its activities.

The site has 3 language localizations (English, Polish and Russian).
A full-fledged booking function is not provided on the website. At the request of the customer, the visitor has the opportunity to send a request from the site indicating the desired reservation date, car model and location.
In addition, other communication options are provided (messengers, social networks, phone, mail).

The content for filling the site was provided by the client.

After finishing the work on the site, all necessary goals were configured using GMT (google tag manager) and GA4 (google analytics).
Notifications about new applications have been added to the Telegram channel.

In addition, social networks: Facebook and Instagram were updated before the launch of advertising.
The page and profile were created from scratch, all the necessary information was filled in and publications were created for each model of the rental fleet.

Advertising was tested on English- and Russian-speaking audiences in European countries around Spain.

Project results:
Predictably, Google advertising (search and display) gave better results.
The average lead conversion rate was 6.77% (but in some companies it reached 30%) with an average lead price of 1.02 euros.
Conversion of leads to orders averaged 10%, which gave an order value of 10 euros.

On Facebook/Instagram, the average lead conversion varied significantly across campaigns.
Some campaigns did not bring any leads at all, but the most effective showed a CR of 20%. The price of lead there was 3 euros.
The conversion of leads to orders in this campaign was at the level of 10-15%, which gave an order value of approximately 24 euros.

The main recommendation to the client for further activities was regular management of social networks. Over time, this will lead to organic leads, as well as lower cost per lead from advertising and increase conversions.
As a general result, this will increase the effectiveness of social networks as an application channel.